Syndicate U by The Auto Syndicate

Get trained before you walk into the store.

Short video lessons for people breaking into dealership sales and service. Learn the steps of a car sale, the service write-up, how pay plans work, and how to get hired. Practice with drills and role-plays so you show up ready to learn your store's way.

See how it works

A quick look at Syndicate U and the instructors who walk you through it.

Marco and Jess are AI presenters. Every lesson is written by The Auto Syndicate team.

Free: The Syndicate Black Book

Every good salesperson runs on a system. The Syndicate Black Book is a planner and personal CRM built for car salespeople. Use it on your iPad or phone, or print it and keep it with you on the floor. It's free.

Cover of the Syndicate Black Book planner
The Black Book
What is your WHY page from the Syndicate Black Book
What is your WHY
Customer card page from the Syndicate Black Book
Customer cards
  • What is your WHY: get clear on who you're doing this for
  • Daily, weekly, and monthly planners to run your day like a business
  • Customer cards so every up has a record
  • Be-back and follow-up trackers so nobody falls through the cracks
  • Know Your Pay Plan: track your gross and see how you get paid

Get your free copy

Tell us a little about you and your download starts right away.

Experience level
Currently working at a dealership? (optional)
Which version?

Members get the full Black Book with word tracks and objection cheat sheets for every level.

Meet Marco and Jess

Your two instructors. Upbeat, practical, and focused on what you can do tomorrow.

Marco, instructor for Syndicate Fast Track
Instructor

Marco

Leads Sales

Fun, fast, and all about reps. Marco leads Syndicate Fast Track: the full track from start to finish, handling objections, follow-up, and your first 90 days on the floor.

Jess, instructor for the Service Course
Instructor

Jess

Leads Service

Relatable and real. Jess leads the Service Course: breaking into service, the write-up, recommending work ethically, and customer communication. She also co-hosts the shared lessons and plays the customer in sales role-plays.

Choose your direction

Sales or Service? Pick the path you want to build. Both include interviewing, pay plans, your first day, and getting hired.

Sell cars

Syndicate Fast Track

$39 / month
Opening soon

Meet customers and run a designed track, start to finish, with no wrong turns.

  • Green Pea to First Paycheck: the job, the walk-in, and your first days
  • The Syndicate Fast Track: all 10 steps in order, from meet and greet to follow-up, plus a capstone
  • Drill and role-play scripts for every step
  • Objections, follow-up and BDC, your first 90 days, and moving up
  • Career Pathways: Sales Leadership and F&I
  • Shared lessons: interviewing, pay plans, first day, getting hired
  • New sales lessons every month and a monthly live Q&A
  • Full Syndicate Black Book included
Join the waitlist
Work in service

Service Course

$39 / month
Opening soon

From porter or lube tech to the front counter, done the right way.

  • Breaking Into Service: roles, entry points, and your first week in the shop
  • Lube Tech to Service Advisor
  • The Write-Up: concern, cause, correction, estimates, and promise times
  • Recommending work ethically, and CSI and customer communication
  • Service toolkit: write-up checklist and declined work follow-up script
  • Career Pathways: Service Leadership
  • Shared lessons plus new service lessons every month and a monthly live Q&A
  • Full Syndicate Black Book included
Join the waitlist
Just starting out?

Green Pea Club · $19/mo

Opening soon

A lighter starting point for new car salespeople: Green Pea to First Paycheck, the Syndicate Fast Track map, the shared lessons, a starter toolkit, and the monthly live Q&A.

  • Full Syndicate Black Book included
Join the waitlist

Monthly subscriptions once doors open. Cancel anytime online. Prices in USD.

Join the waitlist

Doors open soon. Get the free Black Book now and be first in line.

Where are you at?

Career Pathways

See where a dealership job can lead and what each step usually takes. Every store is different, and pathways are not a promise of promotion, timing, or pay.

Syndicate Fast Track

Sales

  1. Salesperson
  2. Assistant Sales Manager
  3. Desk / Sales Manager
  4. General Sales Manager
Syndicate Fast Track

Finance (F&I)

  1. Salesperson, ASM, or Desk Manager
  2. F&I Manager
  3. Finance Director
Service Course

Service Drive

  1. Porter, Lube Tech, Technician, or Advisor
  2. Shop Foreman or Assistant Service Manager
  3. Service Manager

Rules vary by state. Pick your state when you sign up, and lessons show a State Rules card where it matters.

Being a candidate with The Auto Syndicate is always free.

Training is recommended, never required. Syndicate U helps us represent you better, but you can work with us either way.

Questions

Can I cancel anytime?

Yes. Every plan is month to month. You can cancel online from your account in a few clicks, with no phone call needed.

Do I have to take this to work with The Auto Syndicate?

No. Being a candidate with The Auto Syndicate is always free. We recommend the training because it helps you show up ready, but it is never required.

Sales or Service: which should I pick?

Pick Sales if you want to work with customers buying vehicles. Pick Service if you like the shop, or want to move from porter or lube tech to the front counter. Both include the shared lessons on interviewing, pay plans, and getting hired. You can switch from your account later.

What is the Green Pea Club?

A lower-cost starting point for people brand new to car sales. It covers the basics and the Syndicate Fast Track map. When you're ready for every step, drills, and role-plays, move up to Syndicate Fast Track.

Who are Marco and Jess?

Marco and Jess are AI instructors. The lessons they present are created by The Auto Syndicate team.

Will this get me a job or guarantee a certain income?

No. Syndicate U is training, not a job or income guarantee. Hiring decisions are made by dealerships, and pay depends on the role, your results, and the store's pay plan.

Does it cover the rules in my state?

Lessons teach what's common everywhere. Things that change by state, like salesperson licensing, show up on a State Rules card based on the state in your profile. When a rule isn't verified yet, the card points you to your state regulator.

How do I watch?

Lessons are short videos, about 3 to 8 minutes each, in your browser on a phone or computer. Most lessons come with a worksheet or script you can print.

General education only, not legal, tax, or financial advice. Rules vary by state.
Every dealership runs its process and pay plans its own way. Follow your store's policies and your state's rules.